A real healthcare marketing case study showing how Iris Hospitals increased patient inquiries and ROI through focused PPC and search visibility in Kolkata.
For hospitals and healthcare brands focused on sustainable patient acquisition.
If this sounds relevant, continue reading.
Iris Hospitals is a large multispeciality healthcare facility based in Kolkata, offering a wide range of medical services across key specialties.
As a relatively new institution in its immediate vicinity, the hospital needed to increase visibility, patient trust, and appointment inquiries while maintaining cost efficiency.
Iris Hospitals faced several early-stage growth challenges:
Low brand awareness in the local catchment area
High competition from established hospitals
Need for immediate patient lead flow
Requirement to maintain low cost per conversion
Without a focused search strategy, visibility alone would not translate into patient inquiries or ROI.
We designed a search-first acquisition strategy focused on intent, efficiency, and compliance.
We identified treatment-specific, location-based, and urgency-driven keywords to capture patients actively searching for medical services.
Paid search campaigns were combined with search engine optimization to improve visibility while controlling acquisition costs.
Campaigns were refined regularly to improve quality scores, reduce CPCs, and increase qualified patient leads.
This ensured growth without inflating marketing budgets.
The strategy delivered measurable improvements across visibility, traffic, and lead quality.
All results were achieved while maintaining cost efficiency and lead relevance.
"The focused search strategy helped us improve visibility and generate patient inquiries without overspending on marketing."
We work with a limited number of hospitals and healthcare providers to ensure focused execution and measurable outcomes.
No pressure. Just a clear discussion on whether our approach fits your institution.
A result-driven digital marketing agency that helps businesses grow through strategic, human-centered marketing. We combine creativity, data, and performance to build meaningful connections between brands and their audiences.
Maithry Media - Copyright . All rights reserved.
A result-driven digital marketing agency that helps businesses grow through strategic, human-centered marketing.