A performance marketing case study showing how Amplus Solar reduced cost per lead and scaled high-quality B2B enquiries through structured pay-per-click campaigns.
For energy and infrastructure companies looking for qualified B2B leads.
If this sounds like your business, keep reading.
Amplus Solar is a leading solar energy solutions provider focused on delivering large-scale, sustainable power solutions for commercial and industrial clients.
With growing competition in the renewable energy sector, Amplus needed a PPC strategy that could consistently deliver qualified decision-maker leads while keeping acquisition costs under control.
Amplus Solar faced several performance bottlenecks with paid acquisition:
High cost per lead from existing campaigns
Low quality enquiries not converting to sales discussions
Difficulty targeting decision-makers in a B2B market
Need to scale lead volume without inflating budgets
Simply increasing ad spend was not an option — efficiency and lead quality were critical.
We implemented a tightly controlled PPC strategy focused on qualification, intent, and performance optimization.
We restructured campaigns around high-intent, decision-maker keywords aligned with commercial solar adoption.
Ad copies were rewritten to filter low-intent clicks and attract serious B2B prospects.
Traffic was routed to optimized landing experiences designed to increase form completions while improving lead relevance.
Campaigns were refined regularly to improve Quality Scores, reduce CPCs, and drive lower CPLs.
This ensured scale without compromising lead quality.
The PPC strategy delivered strong improvements across efficiency and lead volume.
Results achieved through structured optimization over a sustained period.
"The PPC campaigns delivered strong improvements in both lead quality and volume. The structured approach helped us scale without increasing acquisition costs."
We work with select B2B and infrastructure brands to build paid acquisition systems that deliver measurable ROI.
No sales pitch — just a focused discussion on whether PPC can work for your business.
A result-driven digital marketing agency that helps businesses grow through strategic, human-centered marketing. We combine creativity, data, and performance to build meaningful connections between brands and their audiences.
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A result-driven digital marketing agency that helps businesses grow through strategic, human-centered marketing.